The Birth of Online TV (2009 Edition) 1-5 Readers

Creative and commercial strategies for a new entertainment medium

Inform your digital strategy with comprehensive coverage of the fast-growing market for original Web TV and transmedia shows, their funding, production and success.

• Key data and market trends to inform strategic planning, forecasting and business development
• How US Web TV studios are funded
• Detailed analysis of revenue sources for Web shows: advertising, sponsorship, commissioning, download sales and more
• Comparative budgets: per season and per-minute
• Detailed profiles of major Web TV comedy and drama series: rapidly compare formats and commercial models, including branded entertainment
• Comprehensive listing of Hollywood studios‟ digital divisions and Web TV production companies - and what kinds of shows they make - for competitive analysis
• Listings of major brands that sponsored American and European shows, revealing which advertisers are active in the sector and what genres they sponsor
• Comparative budget data and revenue sources to assist production budgeting

Key questions answered

• How is the boom in Internet video viewing building an audience for original Web TV shows?
• How are Hollywood studios, British broadcasters and production companies in both countries pioneering new online series?
• What are the essential insights from the most significant successes and failures in Web shows?
• What new online formats and forms of interactivity are emerging?
• How do shows find and build an audience?
• What kinds of distribution, marketing and promotion are in use?
• Which famous actors and directors are embracing the creative and commercial opportunities in Web TV?
• What kinds of productions are they making?
• And which brands are backing them?

100 pages / 40,000 words, 15 tables, 14 Web show business profiles.

Second edition, August 2009.

Fast digital delivery as a PDF.

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