Ubiquitous broadband has sent online video viewing rocketing, with more than 11 billion views per month in the USA. Social media sites such as MySpace and Bebo are now major audience aggregators that commission original Web shows tailored for their members.
The face of television is being transformed by Internet programming with radically different formats and interactive features. In America and Britain, hundreds of comedies and dramas are currently in production, inspired by the massive and controversial success of Lonelygirl15. New business and production models are emerging, particularly for advertiser involvement in product integration and branded entertainment.
Futurescape brings the first overview of this dynamic sector in 2008: The Birth of Online TV. This report provides a comprehensive, in-depth analysis of all aspects of the market to bring readers up to speed as rapidly as possible.
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Get the facts about this new medium to incorporate Web show opportunities into your strategy
- See where, how and why major advertisers are putting their ad spend into branded online video entertainment
- Discover how brands use Web shows to engage more directly with consumers
- Analyse key data about comparative budgets and revenue models for online series
- Monitor new competitors launching online TV production studios
- Compare creative approaches to successful programming with in-depth show profiles
- Understand the range of interactive formats that are emerging
- Benefit from the experience and insights of pioneering producers, together with predictions for the sector’s development
Editors: Colin Donald and Özlem Tunçil, co-founders, Futurescape
Published May 2008
80 pages – 30,000 words
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