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Connected TV in the UK and Ireland

Connected TV in the UK and Ireland


October 2013

Deadline Media TV has just published its latest report, covering connected television in the UK and Ireland.

The 250 page report provides comprehensive research, forecasts and strategy on one most challenging developments ever faced by television broadcasting.
 
Television is the last of the great communications and media platforms to embrace internet. The exercise will take some two decades to complete. In the meanwhile we conclude that for the next half decade connected television is primarily a complimentary, incremental, platform for existing broadcasting and content owners.
 
We believe that within the UK and Ireland television-like OTT TV will generate revenues of some £532 million in 2013, representing about4% of all television broadcasting revenues. This will rise to some £1.6 million in 2017 – some 15% of total broadcasting revenues. We also expect that at end of the next two decade most television content will be delivered to the consumer over Internet through a combination of live streaming media and VoD.
 
More immediately, connected television remains a nascent business still, in such areas as social TV and targeted advertising at the experimentation and testing stage.
 
Connected television is about three main issues:
 
Accessibility of content
Consumer electronics devices
Distribution platforms
 
Connected Television in the UK and Ireland comes to robust conclusions on many of the current developments, observing that the broadcasting sector in the UK and Ireland is fundamentally different from that in the USA. It details how the three main issues interrelate to each other.

Connected Television in the UK and Ireland is available in PDF form. The comprehensive 250 page report includes 80 tables and 20 charts and international comparisons. Statistics are given on a pan-British Isles basis as well as broken down into UK and Irish statistics. The report takes a comprehensive look at all the key issues involved in connected television including content, technology and infrastructure.

Dowload more information and the Table of Contents here

Report published October 2013



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