Although Russia was unable to escape the effects of the global economic crisis, it came out of recession in early 2010 and is expected to see GDP growth of 3.5% for the year as a whole, followed by 5% in 2011.
This recovery from what was a shortlived downturn is clearly reflected in its TV industry, where ad spend is projected to grow by up to 16% in 2010. Yet even at the height of the recession, there was no real threat to the industry and especially the pay-TV sector, which continues to expand at a breathtaking pace.
At least six DTH satellite platforms are in operation, sitting alongside a sizeable cable and IPTV presence. DTT is also underway ahead of an analogue switch off scheduled for completion in 2015.
The report Digital Broadcasting in Russia, details the platforms, the ownership and regulatory structure with sections on public and commercial television and the developing formats of mobile TV, HD and 3D.
Report author Chris Dziadul is a leading writer on Central and East European broadcasting. A graduate of the University of Westminster’s Faculty of Communication, he has specialised in the subject since the late 1980s.
Besides editing Broadband TV News: Central & East Europe and being the associate editor of New Television Insider, he has written market reports on Poland, the Czech Republic/Slovakia and Russia, as well as the DTT and cable sectors in Central and Eastern Europe.
Published January 2011. PDF Only
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