Pay TV revenues in Asia Pacific will be $12 billion higher in 2018 ($43.9 billion total) than in 2012. In fact, the Digital TV Asia Pacific report estimates that pay TV revenues (subscriptions and on-demand) will grow by $2.1 billion in 2013 to $33.9 billion.
China overtook Japan to become the most lucrative pay TV market in 2012. Pay TV revenues will more than double in five countries [Indonesia (tripling), Pakistan, the Philippines, Thailand and Vietnam] between 2012 and 2018, but will fall in Hong Kong and South Korea.
The Asia Pacific region is undergoing a rapid digital TV conversion that will see penetration increase from 16% in 2008 to 44% in 2012 and on to 90% in 2018 – or up by 440 million homes between 2012 and 2018. By end-2013, digital penetration will reach 53%, or 420 million homes (up by 78 million on the end-2012 figure).
Despite the rapid conversion, digital TV will still have plenty of room for growth for some time to come. Only six of the 15 countries forecast in this report will have fully converted to digital by 2018. By then, Indonesia and the Philippines will have digital penetration of only 42% and 34% respectively. Indonesia will still have 29 million analog homes and India 31 million.
Published in April 2013, this electronically-delivered 185-page report comes in three parts:
• A 110-page PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for each of the 22 countries listed below.
• An excel workbook providing detailed forecasts from 2008 to 2018 for 15 of the countries listed below as well as handy comparative tables for the region (please see next page for line-by-line detail of what is included in the forecasts for each country).
• An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
Apart from extending our forecasts to 2018 and fully updated country profiles, this edition contains the following information for the first time:
• TV household forecasts (to 2018) for 26 countries;
• Six new digital TV country profiles (Bangladesh, Cambodia, Laos, Mongolia, Myanmar, Nepal)
Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.
Published March 2013. PDF and excel Only
The Table of Contents can be downloaded here
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