Shopping Basket
item
qty
VAT: £0.00
Delivery: £0.00
Total: £0.00

Select Currency
EuroPound SterlingNorwegian KroneZlotySwedish KronaUS Dollar

Information





>
Digital TV Eastern Europe (1-5 users)

Digital TV Eastern Europe (1-5 users)


April 2014

The number of digital pay TV subscribers will increase from 26.1 million (21.5% of TV households) in 2010 to 45.0 million (36.6%) in 2013 and onto 73.6 million (58.2%) by 2020, according to a new report from Digital TV Research.

As Eastern Europe crawls out of recession, the number of digital TV homes will triple between 2010 and 2020; up from 41.0 million to 124.7 million. From the 52.3 million digital TV homes to be added between 2013 and 2020, DTT will supply 24.9 million, digital cable 15.3 million, IPTV 6.6 million and pay satellite TV 5.8 million.

The Digital TV Eastern Europe report states that digital TV penetration crossed the halfway mark of TV households in 2012, up from a third at end-2010. Fast take-up will push digital TV penetration to two-thirds by end-2014 and onto 98.5% by 2020. Thirteen of the 21 countries covered in this report will be completely digital by 2020, with Estonia the first to full conversion – in 2012.

Simon Murray, author of the report, clarified: “For the purposes of this report, we have assumed that the situation in the Ukraine will be resolved quickly, with Russia withdrawing from the Crimea.”

The number of analog terrestrial TV households halved between 2010 and 2013; leaving 23.2 million. Only 11.9 million DTT homes were added, therefore the digital pay TV platforms benefitted from the analog terrestrial homes converting to digital. However, 24.9 million DTT homes will be added between 2013 and 2020, with all of the remaining 23.2 million analog terrestrial homes lost, so pay TV operators will gain less from terrestrial TV.

Murray added: “With the proportion of terrestrial homes settling, much of the emphasis from pay TV players has fallen on the 27.5 million remaining analog cable subscribers. Many of these homes will upgrade to digital cable, but some will shift to IPTV and satellite TV. However, many of the remaining analog cable subscribers are refuseniks, who don’t want to pay more for TV services. As time goes on, the proportion of the remaining analog cable homes with this attitude increases. Free-to-air DTT (or even pay DTT) is an attractive option for these homes.”  

From the 83.6 million digital TV homes to be added across the region between 2010 and 2020, Russia will contribute 40.7 million, with the Ukraine increasing by 13.3 million and Poland 6.7 million.

Pay TV revenues in Eastern Europe will be 48% higher in 2020 ($7,305 million) than in 2010 ($4,944 million). Digital cable and IPTV revenues will more than double between 2013 and 2020, but satellite TV revenues (the main earner) will only grow by 22% over the same period.

Russia will contribute $2.02 billion (28%) of the pay TV revenues in 2020 – overtaking Poland in 2015. Russia will be responsible for nearly half of the region’s $1.1 billion additional pay TV revenues between 2013 and 2020. TV ARPUs have traditionally been very low in Russia, but they are set to increase.

Published in April 2014, this electronically-delivered, this 200-page report comes in two parts:
•    A PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for each of the countries listed below.
•    An excel workbook providing detailed forecasts from 2010 to 2020 for the 21 countries listed below as well as handy comparative tables for the region.

Download the Table of Contents by clicking here

NEW COMPLETELY UPDATED EDITION - Published April 2014. PDF and excel Only




Our Price: £800.00
Price Excludes VAT





Related Products
Digital TV Western Europe (1-5 users)Digital TV Western Europe (1-5 users)
£800.00
Digital Broadcasting in Russia (Single User)Digital Broadcasting in Russia (Single User)
£247.00
Digital TV World  Databook (1-5 users)Digital TV World Databook (1-5 users)
£600.00
Digital Cable in Central & East EuropeDigital Cable in Central & East Europe
£197.00
Direct-to-Home Satellite Broadcasting in Central & East Europe (Multi User)Direct-to-Home Satellite Broadcasting in Central & East Europe (Multi User)
£497.00
Digital TV Latin America (1-5 users)Digital TV Latin America (1-5 users)
£800.00
Digital TV North America (1-5 users)Digital TV North America (1-5 users)
£400.00
Digital TV Asia Pacific report (1-5 users)Digital TV Asia Pacific report (1-5 users)
£800.00
Digital TV World Revenue Forecasts (1-5 users)Digital TV World Revenue Forecasts (1-5 users)
£1,200.00

« Back
Search

Top Selling Products

1 AIB Global Source Book (5 user PDF)
Digital TV Eastern Europe (1-5 users)
3 Digital TV Sub-Saharan Afric (1-5 users)
4 Connected TV Forecasts (1-5 users)
5 TV Formats in Europe (1-5 users)