Rapid conversion means that the number of digital homes in Eastern Europe will nearly double between 2012 and 2018, bringing the total to 121 million, according to a new report from Digital TV Research. In fact, the Digital TV Eastern Europe report estimates that 13 million digital TV homes will be added in 2013 alone.
Digital TV penetration crossed the halfway mark of TV households in 2012, up from only 20% at end-2008. Fast take-up (and analog terrestrial switch-off) will push digital TV penetration to 61.4% by end-2013 and onto 97.3% by 2018. Ten of the 21 countries covered in this report will be completely digital by 2018, with Estonia the first to full conversion – in 2012.
The number of analog terrestrial TV households fell by 30 million between 2008 and 2012, leaving 37.2 million. However, only 13 million DTT homes were added, therefore the digital pay TV platforms benefitted from the analog terrestrial homes converting to digital. With nearly all of the analog terrestrial TV homes disappearing, there will be 43.3 million DTT homes (or about a third of the TV households) by 2018.
Published in May 2013, this electronically-delivered, 192-page report (28% bigger than the last edition) comes in three parts:
• A PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for each of the countries listed below.
• An excel workbook providing detailed forecasts from 2008 to 2018 for the 21 countries listed below as well as handy comparative tables for the region (please see next page for line-by-line detail of what is included in the forecasts for each country).
• An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.
Download the Table of Contents by clicking here
NEW COMPLETELY UPDATED EDITION - Published May 2013. PDF and excel Only