Pay TV revenues in North America will fall by US$3 billion between 2010 and 2016, according to a new report from Digital TV Research. The Digital TV North America report estimates that the total in 2016 will be US$67.2 billion, but this is down from a high point of US$71.3 billion in 2009. TV ARPU is being forced down as cable operators and telcos convert their subscribers to dual-play or triple-play bundles, though blended [overall] ARPU is rising.
DTH became the largest pay TV earner in 2010, by overtaking cable’s combined total. DTH [DBS] revenues will reach US$37.2 billion in 2016, up just over US$2 billion on the 2010 total. The number of pay DTH households will increase by 3.5 million between 2010 and 2016 to reach 39.8 million. However, DTH penetration will not change too much, settling at 29.2% by 2016.
This electronically-delivered report comes in three parts:
• A PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for Canada and the US.
• An excel workbook providing detailed forecasts from 2006 to 2016 for Canada and the US as well as handy comparative tables for the region.
• An excel workbook providing relevant background, so that the reader can drill down for detail at operator level.
Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.
Published May 2011. PDF and excel Only
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