Despite all of the talk about cord-cutting, a new report from Digital TV Research states that the number of pay TV subscribers in North America will continue to increase – albeit at a slow rate. However, the Digital TV North America report states that pay TV penetration will remain flat.
Simon Murray, report author, said: “Most of the pay TV subscriber losses over the last few years have been analog cable subs. Nearly 20 million analog cable subscribers were shed between 2008 and 2012. Most of the remaining analog cable subscribers are either reluctant to pay more for digital packages or they are just not that interested in TV. These subscribers will only make the decision to convert to digital when there are no other options.”
Published in April 2013, this 60-page electronically-delivered report comes in three parts:
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A PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for the two countries listed below.
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An excel workbook providing detailed forecasts from 2008 to 2018 for two countries listed below as well as handy comparative tables for the region.
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An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.
Published April 2013. PDF and excel Only
Download the table of contents here
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