Western Europe will not reach full digital TV penetration until 2017, despite penetration being as high as 85% by end-2011, according to a new report from Digital TV Research. In fact, only two of the 15 countries covered in the Digital TV Western Europe report had fully converted to digital by end-2011, with another two expected to join them by the end of this year.
Report author Simon Murray said: “Six countries will not reach full digital TV conversion until after end-2015. However, Switzerland, which has the lowest digital penetration rate in Western Europe, will rapidly convert from the 56% penetration it recorded at end-2011.”The 25 million analog homes remaining at end-2011 will be the hardest to convert to digital. Analog DTH signals will cease in 2012 and the last analog terrestrial home will be switched off in 2013 [in Portugal]. Murray commented: “Analog cable homes will be harder to convert to digital as many of these subscribers pay for basic packages as part of their rent. Operators have difficulties in accessing these households as they have to persuade landlords and housing committees to upgrade to digital.”
Published in April 2012, this electronically-delivered report comes in three parts:
- A PDF file providing punchy narrative and succinct analysis in the
Executive Summary and a digital TV briefing for each of the countries
- An excel workbook providing detailed forecasts for each of the 15 countries covered as well as handy comparative tables for the region (please see next page for line-by-line detail of what is included in the forecasts for each country).
- An excel workbook providing relevant background data for each country,
so that the reader can drill down for detail at operator level.
Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.
Published April 2012. PDF and excel Only