About 370 million digital homes were added around the world between end-2007 and end-2011 – or an average of 93 million more digital homes each year, according to a new report from Digital TV Research. The Digital TV World Databook estimated that this took the digital TV household total for the 80 countries covered in the report to 675 million.
Half the world’s TV households now receive digital signals. Digital TV penetration climbed from 23.5% at end-2007 to 48.5% by end-2011. However, there were still 714 million analog TV households (mostly terrestrial and cable, with a few analog DTH ones) by end-2011. This total was down from 989 million at end-2007.
Published in June 2012, this 350-page electronically-delivered report comes in three parts:
• A 112-page PDF file providing a global Executive Summary and Comparison Tables.
• A 161-page PDF file providing data from 2007 to 2011 for 80 countries.
• An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.
Download more information about the report.
Download the Table of Contents here.
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