Based on Digital TV Research Ltd’s forecasts for 73 countries, pay TV revenues will climb to US$173 billion in 2016, up by US$49 billion on 2006 but only up by US$18 billion (12%) on 2010. The Digital TV World Revenue Forecasts report stated that on-demand revenues will increase much faster than subscription revenues, though on-demand will only reach US$5.7 billion (or 3.3% of the total) by 2016. Subscription revenues will stutter as more homes convert to bundles, thus reducing TV-related income.
DTH [DBS] revenues will overtake cable TV revenues in 2011. DTH revenues will reach US$86 billion in 2016, up from US$71 billion in 2010. DTH will command nearly half the total revenues by 2016, up from 43% in 2006.
The US will remain the world’s largest pay TV revenue earner by some distance. However, its revenues will fall by nearly US$3 billion between 2010 and 2016 as homes convert to bundles and as competition increases. On the other hand, Brazil’s revenues will more than double over the same period, with India also enjoying impressive growth.
This electronically-delivered report comes in three parts:
• A PDF file providing a global Executive Summary and analysis of the top 10 markets (Brazil, China, France, Germany, India, Italy, Japan, Russia, UK, USA).
• An excel workbook providing forecast data from 2006 to 2016 for the 73 countries as well as handy comparative tables.
• An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.
Published June 2011. PDF and excel Only
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