Germany's competitive television market is the largest in Europe, with some 37 million TV households. The many regional and national public broadcasters, organised in line with the federal political structure, vie for audiences with powerful commercial operators. Each of the country's 16 regions regulates its own private and public broadcasting and operates public TV and radio services.
Around 90% of German households have cable or satellite TV, and viewers enjoy a comprehensive mix of more than 30 free-to-air (FTA) public and commercial channels. This has acted as a brake on the development of pay-TV services.
In a new report in the Broadband TV News Briefing Series, Robert Briel assesses the market and analyses the prospects for the future.
- Understand the organisation of Germany’s cable network
- Assess the prospects for pay-TV against powerful commercial operators
- Examine the reasons why quality programme has failed to deliver for Premiere
- Understand the position of the strong public broadcasters
- Look at the possibilities for IPTV networks
- Analyse the role of new satellite to cable platforms
- Study the new technologies that broadcasters believe will be major game changers
This report is scheduled for publication in late September.
To ensure you are among the first to receive it, place your order today.
Author: Robert Briel
