In this new IPTV study of the IPTV market, kindly supported by Nokia Siemens Networks, thebrainbehind assess the most relevant IPTV rollouts around the globe as well as a number of the most interesting video streaming websites. In both cases business models have been analysed in terms of product offer, ease of use and the range of available content, as well as the usability of the services.
Munich-based consultancy thebrainbehind and its international network have created an overview of the IPTV market in Europe, the United States and Asia at the end of “phase 1” considering marketing, up‐selling opportunities for telcos around Triple and Quadruple Play and new forms of advertising.
In co‐operation with our international partners we describe the evolution of rights windows and take a closer look at the web‐based platforms contributing to the progress of Web 2.0 development, including YouTube, myvideo, Joost and others.
We point out the opportunities for content owners to make their video content accessible to a broader audience. The major challenge is to identify whether the better deal is teaming up with IPTV operators or whether content owners should create their own streaming solutions.
This best practice benchmark analysis will support decision makers in taking the right direction in this promising and exciting market.
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