Covering 73 countries, Digital TV Research forecasts that the number of homes paying for IPTV will rocket to 155 million by end-2016, up from 35 million at end-2010. The IPTV Forecasts report goes on to explain that the Asia Pacific region will supply 85 million of the 120 million additional subscribers during this period. In fact, China will provide 70 million of the 2016 total subscribers, up by more than 10 times its end-2010 total.
By 2016, 83% of the paying IPTV subscribers will take triple-play [TV, broadband and telephony services], with 10% paying for dual-play [TV and broadband] and only 7% as standalone TV subscribers.
Global IPTV penetration was only 2.6% of TV households at end-2010, but will climb to 10.5% by end-2016. IPTV penetration will reach 12% in Asia Pacific, Eastern Europe and Western Europe. By 2016, penetration will be highest in Cyprus (42%).
Published in July 2011, this electronically-delivered report comes in three parts:
• A PDF giving a global Executive Summary and regional and country analysis (Asia Pacific, Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe).
• An excel workbook providing IPTV data from 2006 to 2016 for 73 countries as well as handy comparative tables.
• An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.
Published July 2011. PDF and excel Only
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