Digital TV Research forecasts that Netflix will have 128 million subscribers by 2022, up by 44% from 89 million at end-2016. The Netflix Forecasts report estimates that the number of international subscribers will exceed US ones by early 2018.
North America and Western Europe will together supply 72% of Netflix’s total subscriber base by 2022 - down from 81% in 2016. The Asia Pacific region will boast more than 10 million subscribers by 2022; nearly triple the 2016 total.
Netflix expanded to 130 more countries in January 2016 to bring its total to 190 countries. The 130 new countries will have 14 million subscribers combined by 2022, up from 3 million at end-2016. The 2022 figure corresponds to 11% of Netflix’s global total.
The top five countries will supply two-thirds of Netflix’s subscribers by 2022. The US will still contribute 44% of subscribers by 2022. By 2022, 17 countries will have more than 1 million subs, up from 10 countries at end-2016.
Subscription revenues for Netflix will climb from $8.29 billion in 2016 to $14.86 billion in 2022. The 60 countries that started before January 2016 will provide 90% of revenues in 2022. However, Asia Pacific will quadruple its revenues to more than $1 billion.
Published in June 2017, the Netflix Forecasts report covers 200 pages in two parts:
• A PDF giving comparison tables and rankings. Chapters include:
o Forecasts summary
o Prospects by country
o Content strategy
o Distribution partners
o Competitive environment
• An excel workbook providing forecasts (2010-2022) for each of the 138 countries covered, comparison tables covering subscribers and subscription revenues.
Download the Table of Contents here