On-demand TV revenues from movies and TV programs (and excluding revenues from other sources such as sports and adult and also excluding SVOD packages) will reach US$5.7 billion in 2016, up from US$3.6 billion in 2010 and US$2.1 billion in 2006, according to the On-demand TV Forecasts report.
By platform, digital cable will generate US$2.6 billion in 2016, almost double the US$1.5 billion recorded in 2010. DTH will remain the second largest contributor, with US$1.7 billion revenues in 2016. However, the gap between the two platforms will widen over the next five years. IPTV will overtake DTT in 2012 to become the third largest platform. DTT on-demand revenues are mainly confined to Western Europe, especially Italy.
Published in July 2011, this electronically-delivered report comes in two parts:
• A PDF giving a global Executive Summary.
• An excel workbook providing on-demand TV data from 2006 to 2016 for 73 countries as well as handy comparative tables.
Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.
Published July 2011. PDF and excel Only
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