Digital TV Research forecasts that the number of pay DTH homes will be 195 million across 73 countries by end-2016, up from 139 million at end-2010. The Satellite TV Forecasts report estimates that penetration was 10.3% of TV households at end-2010, and will reach 13.1% by 2016. India will lead the sector with 45 million pay DTH homes in 2016, followed by the US with 36 million. However, penetration will be highest in South Africa (47%) and Ireland (41%).
Satellite TV revenues will overtake cable TV revenues in 2011. DTH revenues will reach US$86 billion in 2016, up from US$71 billion in 2010. DTH will command nearly half the total revenues by 2016, up from only 43% in 2006. The US will remain DTH market leader, though its share of the total will fall from 54% in 2006 to 41% in 2016. Brazil will add the most DTH revenues (US$3.1 billion) between 2010 and 2016 – more than doubling its total in the process.
Published in July 2011, this electronically-delivered report comes in three parts:
• A PDF giving a global Executive Summary and regional and country analysis (Asia Pacific, Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe).
• An excel workbook providing satellite TV data from 2006 to 2016 for 73 countries as well as handy comparative tables.
• An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.
Published July 2011. PDF and excel Only
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