The definitive business report on television’s social future.
Now in its second edition, the report analyses how Facebook and Twitter are power brokers for the global television industry.
The social TV landscape
Social TV as we currently know it is mainly the practice of viewers using a second screen (laptop, smartphone or tablet) at the same time as watching television.
Yet television strategy needs to look out several years and take into account a fast-developing media landscape in which all screens, including connected TV sets, will have social features.
New business opportunities
Discover the opportunities that Twitter and Facebook make possible for television, such as paid voting with Facebook Credits, distribution via Promoted Tweets, interactive Web TV formats and pay-TV content recommendation.
Social TV strategies
Understand Facebook’s and Twitter’s strategies for television, as viewers increasingly engage with TV via mobiles, laptops, connected TV sets and tablets.
Social media’s impact on TV
Find out how social media impacts the entire TV value chain – production, broadcasting, pay-TV distribution, viewing and advertising.
Enter the startups
Analyse the 30 innovative social TV startups that aim to revolutionise the industry, via Twitter and Facebook. Full company profiles, including deals, partnerships and business developments.
The Social TV report maps out the emerging social TV landscape and reveals what it means for the TV industry.
Executive summary
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Internet connectivity transforms TVs, platforms, business models and the viewing experience
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Facebook and Twitter have entered the entire TV value chain
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CE manufacturers need social networks for consumers’ expectations of TV social interactivity
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Cable, satellite and IPTV operators need social networks for content recommendation
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Facebook and Twitter will compete for $180bn global TV ad spend – via the TV screen
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Data sales: the opportunity for Facebook and Twitter to diversify revenue streams
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Connected TVs will increase social networks’ influence over TV ratings
141 pages / 67,200 words, 30 tables and figures, 80 colour screenshots.
Published May 2011.
Abbreviated table of contents
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Second edition – key updates
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Executive summary
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Connected TVs and social networks are creating social TV
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The connected TV market: data and predictions
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Key players and partnerships in building social TV
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Social TV and the TV industry: innovation and disruption
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CE device manufacturer strategies
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Platform operator and middleware provider strategies
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Broadcaster and content owner strategies
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TV advertiser strategies
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Social TV startups: company profiles
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Social TV market resources – interviews and briefings
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Interviews with NDS and BT executives
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Connected TV company position statements – Mitsubishi, Panasonic, Philips, Verizon and Vizio
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Platform briefings on Facebook and Twitter
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Viewer behaviour with connected TV systems
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Marketing connected TV apps – the consumer proposition
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Implementing social interactivity on TV
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Key data: 30 tables and figures, 80 colour screenshots
Companies and sectors covered in the report include:
Social networks, Internet and software companies
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Facebook, Twitter, Google, Yahoo, Microsoft
Connected TV manufacturers and their partners
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Hisense, Intel, LG Electronics, Mitsubishi, Panasonic, Philips, Samsung, Sanyo, Sharp, Sony, Toshiba, Vizio
Pay-TV platform operators
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BT Vision, DirecTV, DISH, Liberty Global, US cable operators, Verizon FiOS, Virgin Media
Set-top box and middleware companies
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Motorola, NDS, Nagravision, Rovi (Macrovision)
Game consoles
Microsoft Xbox Live, Sony PS3
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