Social TV (Multiuser)

Social TV: How Facebook, Twitter and connected television transform global TV advertising, pay-TV, EPGs and broadcasting

This is the first critical appraisal of how the battle between the two major social networks over social TV is shaping twenty-first century television and challenging the television industry.

The fight between Facebook and Twitter is determining the future of connected, social television and will place the winner in a dominant strategic position in the TV business.

At stake is a slice of the $180bn worldwide TV ad market and of global pay-TV, estimated at $250bn in 2014.

Executive summary

• Internet connectivity transforms TVs, platforms, business models and the viewing experience
• Facebook and Twitter have entered the entire TV value chain
• CE manufacturers need social networks for consumers’ expectations of TV social interactivity
• Cable, satellite and IPTV operators need social networks for content recommendation
• Facebook and Twitter will compete for $180bn global TV ad spend – via the TV screen
• Data sales: the opportunity for Facebook and Twitter to diversify revenue streams
• Connected TVs will increase social networks’ influence over TV ratings
• 100 pages / 46,000 words, 28 tables and figures, 25+ colour screenshots.

Published July 2010.

Abbreviated table of contents

• Executive summary
• Connected TVs and social networks are creating social TV
• The connected TV market: data and predictions
• Key players and partnerships in building social TV
• Social TV and the TV industry: innovation and disruption
• CE device manufacturer strategies
• Platform operator and middleware provider strategies
• Broadcaster and content owner strategies
• TV advertiser strategies
• Social TV market resources – interviews and briefings
• Interviews with NDS and BT executives
• Connected TV company position statements – Mitsubishi, Panasonic, Philips, Verizon and Vizio
• Platform briefings on Facebook and Twitter
• Viewer behaviour with connected TV systems
• Marketing connected TV apps – the consumer proposition
• Implementing social interactivity on TV
• Key data: 28 tables and figures, 25+ colour screenshots

Companies and sectors covered in the report include:

• Social networks, Internet and software companies
• Facebook, Twitter, Google, Yahoo, Microsoft
• Connected TV manufacturers and their partners
• Hisense, Intel, LG Electronics, Mitsubishi, Panasonic, Philips, Samsung, Sanyo, Sharp, Sony, Toshiba, Vizio
• Pay-TV platform operators
• BT Vision, DirecTV, DISH, Liberty Global, US cable operators, Verizon FiOS, Virgin Media
• Set-top box and middleware companies
• Motorola, NDS, Nagravision, Rovi (Macrovision)
• Game consoles
• Microsoft Xbox Live, Sony PS3