Social TV: How Facebook, Twitter and connected television transform global TV advertising, pay-TV, EPGs and broadcasting
This is the first critical appraisal of how the battle between the two major social networks over social TV is shaping twenty-first century television and challenging the television industry.
The fight between Facebook and Twitter is determining the future of connected, social television and will place the winner in a dominant strategic position in the TV business.
At stake is a slice of the $180bn worldwide TV ad market and of global pay-TV, estimated at $250bn in 2014.
Published July 2010.
Abbreviated table of contents
Companies and sectors covered in the report include:
1 AIB Global Source Book (5 user PDF)
2 Digital TV Eastern Europe (1-5 users)
3 Digital TV Sub-Saharan Afric (1-5 users)
4 Connected TV Forecasts (1-5 users)
5 TV Formats in Europe (1-5 users)