More than a quarter of the world’s TV households will subscribe to triple-play services (3P - TV, broadband and telephony) by 2016, according to Digital TV Research. The Triple-Play Forecasts report (covering 73 countries) estimates that this is up from only 7.1% penetration at end-2010.
The 2016 3P penetration doesn’t sound too impressive until you realize that this represents 387 million homes, up from 96 million at end-2010.
Triple-play revenues will reach US$170 billion by 2016, nearly US$100 billion more than the 2010 total. The US will supply US$39 billion of the additional revenues, with Japan up by US$9 billion and China increasing by US$8 billion. China’s 2016 total will be 10 times its 2010 total.
Published in July 2011, this electronically-delivered report comes in three parts:
• A PDF giving a global Executive Summary and regional and country analysis (Asia Pacific, Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe).
• An excel workbook providing triple-play data from 2006 to 2016 for 73 countries as well as handy comparative tables.
• An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
Report author Simon Murray has authored more than 200 forecast reports. In addition to his frequent contact with clients at the world’s key media organizations, Simon is a regular chairman and presenter at leading industry events.
Digital TV Research Limited was established by Simon Murray in January 2011. Simon’s extensive international industry knowledge and contacts have been built up since he began covering global media developments in 1988.
Published July 2011. PDF and excel Only
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