WeVision (1-5 Readers)

Discover how top Web TV shows and transmedia productions create compelling audience engagement that increases advertising effectiveness by implementing social media principles.

The four-step WeVision model is based on detailed analysis and case studies of successful, innovative Web TV productions and it:

• Explains how successful shows mitigate risk by:
• Targeting niche online communities with engagement that works
• Covering costs before production begins by matching the show and its community with sponsors
• Provides a combined creative and business development strategy: ensure both sides of a show’s development process are always in sync
• Reveals the future of interactive Web series with examples of the real-time format now being pioneered

Key questions answered

• What are the four essential steps in building an effective interactive Web TV production?
• What are the benefits of community interactivity for producers, commissioners and advertisers?
• How do leading Web series significantly differ from broadcast TV shows in their content, viewer experience, technology and funding?
• What are their business models funding, distribution and revenue?
• How can building interactivity into a Web show make content piracy irrelevant?
• What are the key interactive techniques for engaging online audiences?
• What is the role of charismatic talent in motivating Internet communities?

37 pages / 14,000 words, 12 colour Web site screenshots, 6 in-depth case studies. Published May 2009.

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