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WeVision (1-5 Readers)

WeVision (1-5 Readers)


Discover how top Web TV shows and transmedia productions create compelling audience engagement that increases advertising effectiveness by implementing social media principles.

The four-step WeVision model is based on detailed analysis and case studies of successful, innovative Web TV productions and it:

  • Explains how successful shows mitigate risk by:
  • Targeting niche online communities with engagement that works
  • Covering costs before production begins by matching the show and its community with sponsors
  • Provides a combined creative and business development strategy: ensure both sides of a show’s development process are always in sync
  • Reveals the future of interactive Web series with examples of the real-time format now being pioneered

Key questions answered

  • What are the four essential steps in building an effective interactive Web TV production?
  • What are the benefits of community interactivity for producers, commissioners and advertisers?
  • How do leading Web series significantly differ from broadcast TV shows in their content, viewer experience, technology and funding?
  • What are their business models funding, distribution and revenue?
  • How can building interactivity into a Web show make content piracy irrelevant?
  • What are the key interactive techniques for engaging online audiences?
  • What is the role of charismatic talent in motivating Internet communities?

37 pages / 14,000 words, 12 colour Web site screenshots, 6 in-depth case studies. Published May 2009.

Fast digital delivery as a PDF.

Download Sample Pages




Our Price: £1,250.00
Price Excludes VAT





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