by Roger French OBE DL
This new book written by Managing Director, Roger French OBE DL, is now available. It charts the history of our Company over the last twenty-five years and includes the background to all the many innovations during this time.
Read about the decision to introduce the £1 flat fare in 2000; how the popular I’m On The Bus campaign began and more about how those bus names started. For bus enthusiasts there’s a list of every bus that’s ever operated as well as all the route changes the city has seen. For those with an interest in business, there’s the secrets behind the Management Buy Out of the company in 1987 and how we came to be sold to the Go-Ahead Group in 1993. Learn all about the ingredients which have led to more passengers travelling by bus in the city each year for the last seventeen years.
The 160 page book comes with over 250 superb photographs and maps. There’s so much for everyone to read – those interested in the local scene, those interested in buses and those who want to know more about one of the
UK’s most successful bus companies.